“Study on audience development – How to place audiences at the centre of cultural organisations” is a study by Fondazione Fitzcarraldo, together with Culture Action Europe, ECCOM and Intercult, as a consortium, developed in the framework of the Creative Europe programme.
The aim of the study is to provide successful approaches and methods in the area of audience development to be disseminated among European cultural organisations. They will also be used as a basis for selection criteria in future calls for proposals launched by the Creative Europe programme. The study also aims to equip cultural leaders with the means to make a convincing case for becoming more audience-centric internally, (towards boards of directors, communication and artistic departments, advisory committees and other decision structures) or externally (public authorities, patrons, friends schemes, sponsors, etc).
You can read the full report here or you can browse the literature below, prepared by the consortium.
PLACING AUDIENCES AT THE CENTRE: WHERE TO START?
Read this guide for cultural organisations.
WHAT ARE THE MAIN RESULTS OF THE STUDY?
Read the final study and executive summary in English and French.
GET INSPIRED: HOW ARE OTHERS DOING?
Read the catalogue of thirty case studies.
FRAMING TO TOPIC OF AUDIENCE DEVELOPMENT
What can I read to deepen my knowledge on AD? Read the bibliography.
What are the main issues related to AD? Read the literature review.
Are we talking about the same thing? Read the glossary of terms.
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